The buzz around Kabir Khan's Ek Tha Tiger headlining Salman Khan and
Katrina Kaif is intense, and the anticipation palpable. The first song
from the film will be released with a screening in a single screen
theater in Mumbai on Thursday, July 12.
"Looking forward to the launch of the 1st song from #EkThaTiger on the 12th at Gaiety in Bandra... Will be fun... & madness :-)" Kabir Khan Tweeted on Tuesday, July 10.
It won't be a special screening for the privileged from the industry and the film press. Instead, the screening will be exclusively reserved for ushers of single screen cinemas!
"Salman has always been considered the king of single screens and a hero of the masses. So the idea is to have the single-screen staff watch Salman's song first and get their reactions. The decision was jointly taken by Salman and the Yash Raj marketing team," an insider told HT.
"We are planning to have a special screening of the song for single-screen ushers. But the rest of the details are being finalized as we speak," confirmed the YRF official spokesperson.
Ek Tha Tiger bows in theaters on August 15.
"Looking forward to the launch of the 1st song from #EkThaTiger on the 12th at Gaiety in Bandra... Will be fun... & madness :-)" Kabir Khan Tweeted on Tuesday, July 10.
It won't be a special screening for the privileged from the industry and the film press. Instead, the screening will be exclusively reserved for ushers of single screen cinemas!
"Salman has always been considered the king of single screens and a hero of the masses. So the idea is to have the single-screen staff watch Salman's song first and get their reactions. The decision was jointly taken by Salman and the Yash Raj marketing team," an insider told HT.
"We are planning to have a special screening of the song for single-screen ushers. But the rest of the details are being finalized as we speak," confirmed the YRF official spokesperson.
Ek Tha Tiger bows in theaters on August 15.
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